Content writing is one of the critical aspects of any business blog or website. Effective content loaded with SEO strategies derives visitors. But, if you are writing content, it is unlikely that the client will sell their service or product. The chances are high that the clients are in the few thousands, perhaps lakhs, of businesses always trying to market as per the niche audience.
To stand out, you must integrate a few crucial elements in your blog post, social media content, website content, and directory submission articles. It makes it relatively easy for many search engines to find the content and improve the client’s overall search engine rankings. You can also look at StudioHawk, one of the best SEO agencies in Australia, to devise an effective content writing strategy for your business.
Here are some content writing tips for making SEO better for you:
Inserting keyword phrases in the title
Witty and amusing titles are great, but the championship synchronized with keywords can help effective SEO practices. The goal for content writing is to write according to search engines and their algorithms. Talking about Google, there are more than 5 billion searches on Google as it is one of the popular search engines across the globe and the internet. Therefore, keyword phrases are an easy and effective way of creating content that can rank higher on search engines.
Write for the right audience along with the targeted keywords:
If your SEO content cannot reach the right people, you fail to optimize it with the keywords required. Keywords are the phrases and terms that your audience will be actively searching for. To know about it, you need to understand:
- Who is your audience segments
- What is the information they are searching for
- Which keywords they are using
- Why do they need to search for the report?
Knowing about the above verticals is very important, and for the same, you need to know about three fields, and they are:
Keyword Research: Always look for profitable and relevant keywords that can relate to your services, products, expertise, and the search intent of the audience.
Audience research: Know the type of audience you need or want for what you offer. For the same, go and find where they are assembled online. Survey and have conversations with them. Figure out their preferences, personal habits, stats, and demographics.
Topic Research: Know about the content topics based on the target keywords discovered from what the audience likes to know or learn.
These verticals will give you some idea of framing content for your platform.
Never do keyword stuffing:
Keyword phrases are one of the effective ways when they are used once in every 150 to 125 words. However, keyword stuffing lends off an awkward and poor impression of the content. It makes the content writing quite unappealing for the reader. Also, once the Goggle crawling notices the excess of keyword phrases, it will register the blogs and articles as spam which will negatively impact the business rankings on search engines.
Use linkings:
Like italicizing and bolding, the google search engines always give extra weightage to the keyword phrases, including clickable links, usage of hyperlinks to the products and articles offered to the clients, or linking usage per the references. One of the best places to use them is at the starting of the article. Closing with a link directing to his contact page and mentioning the call-to-action is an excellent strategy for SEO.
You can target Geo-specific keyword phrases:
As the online markets are getting increasingly crowded, it would help if you specialized in standing out from the crowd. If you are serving in any specific area, then include geo-specific keywords in your content. While searching online, the customer prefers searching with the keyword phrases along with the location. And if your site or platform is on top, then the lead is yours.
Few other tips:
- Bold your keyword.
- Improve the readability of the content
- Check the page loading speed.
- Provide facts.
One of the tips that can never be overlooked is the in-depth research of content and providing deep insights. The above-stated tips are one of the best in helping businesses for content writing for better SEO. If implemented on any site will improve its rankings on the search engines.