Did you know that more than 2 billion people from around the world were using Instagram each month in 2021?
Instagram is a platform where people, online influencers, and businesses can post pictures or videos.
Another common feature that people utilize on their Instagram accounts is the temporary stories.
Continue reading if you want to discover some of the best social media tips for posting stories to your page!
Know Your Audience
One of the best social media tips to utilize for Instagram is to know your audience.
Without understanding your audience or having an audience to direct your efforts towards, you will lose focus. Think about the intentions and objectives you have for your Instagram page. This information will help you find an audience that has an interest in your content and will find meaning behind your posts.
When you have a lot of followers that don’t support your objectives, it can be tough to find positive interaction. If you are running a business account, take time to learn about your industry and what has worked for your competitors.
Identify the Best Times to Post
As an Instagram user, you should know the most popular times that people are on social media.
During the week, most people go on social media in the evening, typically after 8 pm. If it’s during the weekend, most Instagram users start browsing the app from 1 to 3 am and then again in the evening.
Understanding the high-traffic times can help you get more views and interaction on your stories. If you post during dead times, such as work hours during the week, you might not pop up on people’s feeds.
Just after work is another excellent time to post stories, however, most people don’t log on until later.
Use a Consistent Format
Most people posting to Instagram try to keep a consistent format for their viewers.
Consistency is crucial for social media posts, even stories because people find comfort in knowing what to expect. If you use a specific filter for your stories, make sure you use that same one for the majority of them.
A great way to incorporate different styles of posts is by creating a pattern. You can build patterns with your filters, story time lengths, and text formatting. If you are working on a business account, make sure you utilize your company colors and logos to increase brand awareness.
Look at the Lines
An easy Instagram story trick that you can use, without any added effort, are the lines.
While you are recording an Instagram story, lines will appear on your camera screen. These lines help indicate areas that are going out of view for your audience. When you start to move the screen too far up or down, you will get notified to adjust your settings.
Another reason to use these lines is to balance your content. It can sometimes be difficult to know if the camera is straight. The lines will ensure that you keep the camera upright and in the best position to take videos.
You can learn here about posting stories on your Instagram through your Mac. In these instances, the lines can be even more useful.
Add Links to Your Content
Did you know that when you post a story to your page, you can also redirect people to a link?
This is a very useful tool when you want to increase views on your website or to help sell a product or service. If you have more than 10,000 followers, you can add these links so that people can swipe up on your story to access them.
In your story settings, you can add the web link that you want to direct viewers to. You can also utilize the branded content settings if you are working in a paid partnership with another company.
When you go to post your story, you will see a “link” icon on the top of the page. This will help you access the settings so that viewers can easily get to a webpage.
Make Viewable for Set Audience
In most cases, you will want as many people possible to view your stories, however, promotions and other opportunities may arise.
When you only want a set group to view an announcement or discount code, you can select who can view your story. This is a great feature for businesses with loyalty programs or people that pay for support from social media influencers.
When you login to your Instagram account, there will be three lines in the top corner of the screen. Select those lines and then click on Close Friends that you would like to add. Fortunately, there aren’t any current limitations on how many people you can select.
Your list will appear so that you can review the information and remove people that aren’t meant to see the post. Next, you will post your story as you normally would.
Think Outside of the Box
An Instagram hack that leads you to more success and freedom is to think outside of the box.
Try to step out of your comfort zone and create content that is completely original. You can brainstorm ideas with your team, if you have one, or test your ideas. Stories are a great place to post obscure and unique videos since they can get removed and be temporary.
Pay attention to what other influencers are doing in your industry. This will help you identify tactics that have yet to be explored.
Try These Social Media Tips Today
Learning social media tips for posting Instagram stories can help make your brand and business successful.
With so many people logging onto this platform each month, it is no wonder that it is such an effective marketing tools. As long as you know your audience and remain consistent, viewers should begin accumulating and the interactions will go up as well.
Don’t be afraid to try something different to stand out from the rest of the crowd.
Be sure to check out our blog for more articles about posting to Instagram and other social media platforms!