What are your customer acquisition costs?
For many CPAs, customer acquisition costs go towards paying their marketing and sales team. Instead of giving that money away, why not invest it back into your business? By increasing your search engine optimization strategy, focusing on customer service, and getting your name out there, you’ll be able to leave your competition in the dust!
We’ve created this short guide to help you learn how to do all of these things and more. What are the most reliable ways to attract more customers to your CPA service? Read on to find out.
1. Grow a CPA Business With SEO
The first thing you can do to attract more clients is investing in a solid SEO strategy. SEO stands for search engine optimization. Also, it’s a type of content marketing. By providing valuable content on your website and social media platforms, you’ll attract the correct type of customers.
Here are a few SEO aspects you’ll want to focus on:
- Consistent blog posts
- Brand promoting social media campaigns
- Guest post opportunities
- Optimizing your website
- Creating a backlink strategy
Since writing a blog post can be tricky at first, you’ll want to check out these free writing resources. If you don’t have the time to handle your SEO needs independently, you can outsource the responsibilities to an SEO agency.
A team of experts will then be able to guide you through the best campaign strategies so that you can improve your online presence. Before you know it, you’ll be getting hot customer leads and tons of referrals.
2. Sell CPA Service on Digital Marketplaces
Digital marketing is just a start; you can also take advantage of the digital marketplace’s CPA service. Upwork, Fiverr, Linked In, and Craigslist are all examples of digital marketplaces. Specific sites like Upwork or LinkedIn are more reputable than other places.
Instead of digital marketplaces, you could use a secured job platform like https://www.taxfyle.com/freelance-cpa-jobs. They can be an excellent way to begin connecting new clients if you’re starting.
You’ll be able to take on jobs as a contractor or freelancer. If you already have an accounting firm set up, you probably won’t want to spend time in digital marketplaces.
However, when you’re new to the industry, using an online platform can be helpful. You’ll learn about different demands within your industry and make some money in the process.
3. Set Up a Response Policy
After a customer contacts you, what’s your current policy for reaching back out? We find that by returning emails, texts, and phone calls on time, you’ll be able to establish credibility and trust with your clients.
A lot of accounting firms will set up a 24-hour response policy. You’ll want to go a step further by picking a method of communication that works best for your clients.
While some clients prefer to get a phone call, others prefer text or emails. We suggest using a CRM system to keep track of each customer’s preferences.
You can notate on the customer’s account their preferred method of communication. That way, the next time you return their call, you’ll know the best way to reach them.
4. Set Up an Efficient Process
Another way to improve customer retention is by setting up the best accounting processes possible. For instance, you should always provide customers with transparent price points.
You can even include a total cost calculator on your website to help customers get valid quotes. To streamline your onboarding process, you’ll want to set limits as to how many new clients you can take on each year.
After fully onboarding a new client, set up periodic check-in points. It would help if you never let a new client go months without hearing from your accounting firm. Simply checking in with a friendly email or a “how are you doing” phone call can make a big difference.
5. Networking Events and Spaces
To become an expert figure in your field, start speaking at different events. As long as your talks provide valuable information, potential clients within the audience will call you.
You can start at small local conferences and work your way up to the bigger speaking gigs. You can also see into joining a local coworking space. Coworking spaces are a wonderful blend of different businesses coming together.
You’ll find out about different accounting needs within the business world while also making great contacts. Consider running a workshop within the coworking space or at any local venue.
You can talk about the best accounting tips for everyday people or how to handle payroll like a pro. As long as your workshop provides value, you’ll be able to attract potential clients.
It also is a bright idea to join a local business group. Local business groups include business owners who support each other’s endeavors. You’ll be able to get a lot of direct and indirect customers just by getting your name out there.
Another way to be noticed is by taking your company to a trade show. If you don’t want to compete at a sponsored booth, you can host a breakout workshop.
Breakout workshops are like traditional workshops, but they occur at trade shows. Be sure to include a way for your audience to follow up with you after the event, so you can start building your book of business.
Build Your Book of Business
There you have it! The ins and outs of helping customers benefit from your CPA service. When you focus on providing top-of-the-line service, you’re sure to do well from start to finish. To start securing your new clients, go ahead and evaluate your SEO strategy today.
Do you currently have a blog post on your website posting valuable content? If you need help, reach out to an SEO agency to get their advice. If you’d like to learn more insights like these, see what the rest of our website has to say.