As a modern business owner, the internet is your greatest resource. Customers today depend on eCommerce to get the products and services they need. Especially since the emergence of the COVID-19 pandemic, eCommerce has become the main focus of entrepreneurs and business owners. To run a successful online store, you need to have the right tools in your arsenal to build your brand’s visibility on the web. Potential customers are browsing the web quickly, and if they don’t see your site on the first page of the search engine results, they’re unlikely to find your business.
This is why SEO has become integral to modern businesses. SEO, or search engine optimization, refers to a set of techniques and tools that allow for improved ranking for a particular site on the search engine results page (SERP). To bring in organic traffic and better reach your target audience, you’ll need to implement these SEO tools and strategies. The following are some great tips for business owners looking for a better understanding of the world of SEO.
1. Work with an experienced SEO firm.
One of the best ways to ensure your business’s web page is optimized for SERPs is by working with a trusted SEO company. The right enterprise SEO firm will work with your team one-on-one to develop the most effective SEO strategies for your particular business. LinkGraph is a digital marketing and enterprise SEO software firm that specializes in scalable SEO solutions. Their SEO team has years of experience deploying SEO tools to extract crucial data insights from your enterprise site. Page optimization starts with a site audit identifying technical issues, duplicate content, and important keywords. The metrics from these actionable insights can be used to improve your search ranking.
2. SEO is for large enterprises and small businesses.
SEO is an important concept for businesses of all sizes. Contrary to popular belief, large enterprises aren’t the only operations that can benefit from enterprise SEO tools. While big brands do need large-scale solutions, small businesses also depend on a high SERP ranking for the potential success of their business. This is why scalable enterprise SEO solutions are so important. The SEO tools and software you integrate into your enterprise site should be configured to your exact operations. LinkGraph’s enterprise SEO team uses an individualized approach to its SEO services to ensure your business gets the exact optimization services it needs.
3. Optimize your landing page.
When your company decides to run an advertising campaign online, the landing page for your ad plays a crucial role in its potential for success. Content optimization on this landing page is a must because even if the ad campaign is successful at getting clicks, the landing page needs to be optimized for conversion. Once a searcher has reached your site, the content on the landing page should be able to convert these potential customers into actual customers. LinkGraph’s enterprise SEO team utilizes automation in their SEO software to efficiently detect content performance issues.
4. Make the most of your SEO budget.
For small businesses, in particular, the budget that you put toward content marketing and SEO may be tight. To get the best results with your budget, you need an experienced digital marketing firm to design your SEO campaigns. While SEO strategies and tools may be complex, this doesn’t mean they have to be inaccessible to smaller enterprise companies. Your SEO efforts as a company can be highly effective at increasing organic traffic without breaking the bank. LinkGraph is determined to make its integral, scalable SEO solutions available to all the business owners who need them.