Building a brand is a necessary process that requires time, thought, and effort. But it will be well worth the investment if you want to attract more people to your company. It starts by creating brand awareness. Once people know who you are, they’ll start buying from you. This article discusses effective ways for building brand awareness and attracting more customers to your business!
What are brands, and why do you need one
The brand is what separates you from your competitors. It’s the promise that you are different somehow, and people will buy your product over someone else’s because of it. A brand can be a symbol (like Nike), personas (such as Target with their “Tarjay” Robin Hood persona), or other distinguishing features like colors, slogans, or brand personality (such as Apple’s “cool” brand). Start from constructing the foundation of a successful brand that can help your company attract more customers and create positive word of mouth buzz, which will lead to increased awareness in the marketplace.
The brand will differentiate you from other companies that offer a similar product. A brand allows you to be memorable at a glance rather than just another faceless competitor with an indistinguishable logo/product description on their website, among so many others.
Branding should focus on what consumers want but also what they need – it creates value by connecting people with products that are relevant to them and makes it easy for them to buy these items again.
There are three major branding stages:
- Awareness stage
- Brand preference stage
- Brand loyalty
These stages are the different phases of brand building that must be accomplished to succeed at each level.
To successfully build a brand, put yourself out there – make sure consumers can find information about you.
Determine your target audience
The brand needs to be tailored to the target audience. The brand must appeal to consumers for it to succeed. This is why you need a brand awareness strategy – so people can find out who you are and what you do!
This article discusses practical ways of:
- Building brand awareness
- Increasing brand preference
- Attracting more customers by building your brand image
Create a brand and logo (even if you’re just starting)
Creating a logo for your brand isn’t just about designing an aesthetically pleasing image – it’s about building trust with consumers, making them feel like they’re buying something high quality or unique. This will help to increase brand preference and attract more customers.
Some branding tips:
- Don’t be afraid of color at all costs! There are no rules for using colors in logos but don’t forget what the primary purpose is – make sure people notice who you are by being memorable (you could use bright colors if this helps). The color palette also needs to be cohesive with the brand image.
- The brand must also be straightforward to understand, so use a legible font at small sizes (think logo for your website).
- Don’t forget about brand personality – this is something that will help you stand out from competitors in an increasingly crowded market. Remember that what may seem like a good idea today could turn into a disaster tomorrow due to changes in trends. So, could you keep it simple and timeless?
- Your brand should not change significantly over time if possible. By doing this, consumers can grow accustomed to your brand’s identity/personality and find comfort when buying products or services from you because they know exactly what they’re getting even before seeing the product name on the packaging/website, etc.
Invest in quality content marketing, including blog posts, videos, and social media
Content is the core of the brand building, so invest in high-quality content. You have to not only create the content but also promote it with emails and social media posts. Videos are the best way to build brand awareness.
Storytelling helps you connect with your brand’s target audience emotionally.
Personalize content to make it more exciting and engaging, like the brand story behind a product or service. The more you tell, the more you sell.
Content marketing is a brand-building strategy that’s open and available to everyone. It’s not just about creating good content but also distributing it in the right places for maximum exposure.
There are too many ways than ever before to grow your brand awareness: blogging, podcasts, social media groups like Facebook Groups or LinkedIn Groups (try starting one of these!), YouTube videos, Twitter chats, etc.
Content marketing does take time and effort – there are no shortcuts! But if you’ve got an idea worth sharing with people, then this may be the perfect way to go about building your brand. It doesn’t require any financial investment. All it needs is a little bit of creativity on your part! You’ll need some basic skills though
Consider purchasing a domain name that will be memorable for your target audience.
Buy a domain name that is memorable for your target brand’s audience. For instance, if you sell home décor items and want to appeal to parents with young children, choose “kids room decor” as your brand.
The content should include keywords such as brand, attract awareness, and more people so it will be found by search engines, and there needs to be an in-depth explanation of how the brand can help increase awareness about their company or product.
Be professional with your email address.
Don’t use your old teenage emails like “partygirl@gmail” for business purposes or an online dating username. Instead, consider creating a professional email address just for your brand purposes.
If you are a freelancer, consultant, or other professionals, use the email that matches your brand. For example sharon@sharongreeneassociates.com
Consider adding an underscore to create some separation between personal emails like “jane_smith@gmail” and for work such as “janesmith_work@emailprovider.”
If you are a business owner or brand, then use the email address of your brand. For example hello@mybrandname.com
Don’t worry about it being too long. You can shorten it to “hello_m” in social media posts and utilize an auto-responder series like Mailchimp. In addition, it allows for a customized greeting message when people reply from outside your company.
When choosing this professional email address, think ahead to whether there will be any future name changes to the brand that might change the email domain, such as if you get married, divorced, or have children (i.e., sharongreeneassociates@yahoo.com vs. sharongreeneassociates@gmail.com).
Now that you know how to build a brand successfully, it’s time to put your knowledge into action. A brand is your identity and sets the tone for how customers perceive you. Your logo, domain name, the email address should all be professional to give a sense of quality in both design and customer service. Start today, win tomorrow!