There can be many reasons why digital signage is in demand, but its flexibility can be one of the main reasons for its popularity. As well as screens and kiosks, there is also the option of using several screens to display different content.
Although not everyone will need multiple screens, there will be times when extending the screen’s real estate can be beneficial.
The following is an overview of some environments where multiple-screen digital signage can be advantageous.
Show Info and Stats with Clarity
Those using digital signage to display internal information and statistics could find that there are instances when the information is cluttered when using one screen, so the adoption of multiple screens can benefit this regard.
An example can be seen in the sales environments. Call centers benefit greatly from showing a series of statistics to employees. Call center digital signage that uses multiple screens can help different segment information, such as KPIs, incoming calls, converted sales, and more, and present them concisely.
Offer Clearer Breakdowns of Products
Whether you operate a retail store or restaurant, the implementation of digital signage can ensure that customers are fully aware of the products available. However, those wanting to expand their range or offer a diverse line could find that using one screen means missing some information.
Of course, content must be short and to the point, but it also must be informative. The use of multiple-screen digital signage allows for a flexible way of informing customers that they can focus on several products at any one time. It’s a good idea to split screens into groups based on departments.
The additional screen real estate available could also show current discounts and sale items on items similar to what the consumer is already purchasing, allowing for many cross-promotion opportunities.
Show Different Forms of Content Simultaneously
Whereas some will need to extend the information using multiple screens, some will want to show content complements each other. A good example of this can be digital signage in theme parks.
There is a lot of information to deliver to visitors. There will often be several forms of digital signage in place, with multiple-screen digital signage being among the most common.
Showtimes, ride information, and food items can be displayed in unison in a branded way that allows for clarity in every instance and ensures the customer is informed about the options available in real-time.
Benefit from a Captive Audience
Many will already know that digital signage is excellent when captivating an audience. The use of multiple screens can be just as effective in environments where people wait and in areas with heavy foot traffic.
Multiple signage may not be needed in every instance, but environments like queues, waiting rooms, and hotel lobbies can benefit greatly from multiple-screen digital signage.
Hotel lobbies can use the screen real estate to promote other services and local attractions, as well generic information including check-out times and Wi-Fi codes. Having more than one screen means that more information can be available to those present in the environment for extended periods.
The selling food and beverages can use multiple screens to ensure customers waiting are made aware of all the options available and any special offers.
Considerations to Make Regarding Multiple Screen Digital Signage
Some can be under the impression that implementing multiple-screen digital signage is expensive, but this isn’t the case. Although some may prefer to update their current hardware, the flexibility of the software used means that old devices can also be used.
This is ideal for little businesses or those with a tight budget and offers flexibility when maximizing the potential of your digital signage solution.
The information displayed will depend on the hardware used regarding digital signage. Although cheap options exist that allow a signal to be split across different monitors, it does not offer the flexibility many are searching for.
As such, digital signage players are the ideal option for those wanting to display different content on multiple displays.
Although using a device for single monitor digital signage can be fine in the short term, those wanting flexibility and the option to expand digital signage, later on, will find digital signage players serve both needs and will offer more value for money in the long term.