Did you know that 38% of people will stop visiting a website if the layout or content is unattractive? Beauty is in the eye of the beholder and if your users don’t find your website attractive, you won’t gain any traffic.
Aesthetics are not the only thing to consider when creating a beautiful website. These three key steps will help too.
1. Set Goals
The first step to creating a beautiful website is to set goals. Without an image of what you want your site to look like, you won’t know where to start.
If you don’t already have goals in mind, visit other websites to see what you like. Note what they do and how you can do it better.
The website pages you’ll absolutely need are:
- Homepage
- About us
- Services
- Careers
- Blog
Building a website around these pages is simple. Once you have that down, you can start adding other elements like banners. This banner template can aid you in that.
2. Design
A website would be nothing without design. Yet, there are a lot of people that get the design aspects wrong.
You shouldn’t design a website for yourself, you must consider your audience. After all, they are the ones going to use your site the most.
The best thing you can do to boost the user experience on your site is to provide visuals. This will help your audience understand how to navigate through your website.
Photographs are a great way to create a visual experience, but it isn’t the only way. You should also take advantage of white space, colors, repetition, etc.
As a general rule of thumb, you should keep things simple. If there is too much for users to take in, there are more likely to leave your site than stay to figure it out.
Because mobile use is so common these days, it is essential to optimize your website design.
Above all, you should have a clear call to action or CTA, that is easily accessible. This can help users figure out where to go next on your site.
3. Track Performance
An attractive website is not the only thing that will keep people coming. To ensure your site is performing as it should be, track what is and is not working.
You can maintain an online presence by adjusting your website when needed. You can track activity through Google Analytics or something similar.
Through these analytics, you’ll learn which pages are receiving the most traffic and how often people are clicking. You’ll see the traffic in real-time so you’ll have the most up-to-date results when you need them.
Creating a Beautiful Website Easily
There are various kinds of websites out there, but only one is yours. If you want a beautiful website, you’ll need to create it with your audience in mind. Without focusing on user experience, your site won’t gain the traffic you want.
By using this guide, you’ll be well on your way to creating a plan and implementing it. The next step is to create and do your website live!
For more business-related articles, check out our other posts for more.