When you have a business or even a personal blog, you want to boost engagement as much as possible. Some key strategies and methods help you get the audience interaction you want. Of course, the medium you use plays a huge role in this aspect. After all, it would help if you offered content people want to watch. In most cases, you’ll use a mixture of text, images, and videos. Videos are known to get the highest engagement, as they combine text, audio, and images. In addition, most people can now play these instantly using their Spectrum TV App or other internet connections.
Visual content is hands-down the best way to capture your audience. However, creating it may seem not very safe. Luckily, numerous apps out there make the process much easier. While some of them may be too expensive for your budget, some great free tools are available. These offer excellent functionality and are perfect if you’re starting. Here are a few of these free video editing software you can try out.
Blender
This is one of the most popular tools out there. It offers professional-level functionality and comes complete with a 3D creation suite. Many companies are using Blender to make 3D renders of their products. You can model and render 3D animation with this tool and edit regular videos.
Blender even has a huge library of visual effects and vignettes, so you’ll have many to work with. It also lets you code game logic into animations to create basic video games. All of this is quite impressive for free software, so you must try it out.
Lightworks
Lightworks is perfect for beginners. It is extremely easy to use and has a very intuitive interface. It also offers video editing tutorials so that you can learn how to use it to its best potential. In addition, if you can’t shoot much content, Lightworks has some excellent stock videos and audio samples for you to use. These let you create crisp, high-quality content.
Furthermore, this app also lets you edit collaboratively with other team members. Then, you can easily share it with your various platforms. You can even sync videos from multiple cameras and create truly unique content.
Shotcut
This app is perfect for both video and audio editing. It offers cross-platform support and has a fun interface you’ll get used to. In addition, it has a large bank of tutorial videos so that you can learn how to create the best content possible.
Furthermore, you don’t need to use a video library to import your clips. Instead, you can import them directly into the editing timeline and adjust them accordingly. It uses FFmpeg, which converts your content into its ideal format smoothly.
Movie Maker 10
If you don’t want to complicate things and stick to the basics, Movie Maker 10 is the best option. You can quickly edit videos and put them up on the relevant platforms. While a paid version is available, this app’s free version is also quite impressive.
You get access to its suite of picture and video editing tools with it. In addition, you can add captions in your preferred fonts and colors. This is Windows-exclusive software, so you should use it on your desktops or laptops.
Vimeo Create
If you have a Shopify store, using Vimeo Create should be a no-brainer. It automatically turns your product images and text into an eCommerce video without much manual input required. You only need to determine style customizations and choose your font and logos. In addition, this software uses AI to recommend music, colors, and themes, so it is excellent for amateurs.
Vimeo Create streamlined your workflow and let you manage and distribute videos from one place. It also makes your life much easier, as its AI capabilities automatically edit your videos in an efficient and polished way.
DaVinci Resolve
DaVinci Resolve is a step above free basic video editors. It is a tool of choice for professional video editors in the TV and movie industry. It offers 8k editing, visual effects, and intelligent color correction. In addition, this app offers online and offline editing, so you can easily save your work.
In addition, DaVinci Resolve has a high-performance playback engine so that it won’t be too heavy on your processor either. It comes with a dedicated trim interface to make your editing easier. It even has facial recognition and creates bins based on the people in the frames. While its premium version can be expensive, you can get a lot of functionality out of its free version as well.
To sum up, there are some excellent video editing tools available for free out there. They have their specialties, which are quite easy to use. Therefore, you can create engaging visual content and capture your audience’s interest.