With thousands and millions of food joint options now available, restaurants today have to stand out, be different, and be unique!
Unique is the new cool, and being it – the new need! But, even if you are, how will you at all reach the audiences?
The digital age is here, and the new word of mouth in today’s date is – Reviews! Did you know that 60% of customers look at and refer to online restaurant reviews before going in?
The online ordering system and the online reviews have taken over, and completely flipped the game! To keep up, restaurants must ensure an overall positive presence in the social media world, which is only possible with positive feedback.
So, here are 5 ways to get worthwhile reviews for your restaurant:
1. Promote your Presence
The curious cats of the new generation spend their time either socializing or stalking! Both indicate the captivating presence of the online world. Having an impactful online presence makes people aware of your restaurant and helps you create your own identity in this widely expanding restaurant business.
Thus, it is crucial for eateries to have a vast and interactive online presence across different channels.
2. Serve quality Product & Service
What it truly is- is what it truly reflects!
That being said, it is essential for restaurant owners to understand that customer satisfaction is the ultimate goal. The food provided, the services rendered; the cost charged, and the ambiance explored- all contribute towards and reflect in the online assessment.
The Quality over Quantity directive has always shown bright results in the long run, and I’m sure, it will continue to do so. So, sit back, do your part, deliver good and let your honesty come back to you in all (good) surprising ways.
3. Always Respond Back
The key to a restaurant’s success is: know that the Customer is King, remember to treat them that way! Whether it’s a praise-filled comment or an unfair review, always respond to your consumers.
Let your happy customer know that you’re listening, and let the disappointed customer know that you’re working on it. That, my friends, guarantees growth.
A balance of warm greetings and diplomatic replies ensures engagement with the public, and the fact that you’re all ears is sure to attract traffic with positive views in mind!
4. Repeated orders? Reviews are in-order
People come back because they found something, fell in love, and couldn’t find it someplace else, any place else. Just simply asking these regular customers for feedback can get you into the good books. The reason for their repeated orders is your strength, and highlighting them in high-level socials can help garner more followers!
Faith attracts Faith! The repeated appearance of a customer is a sign that there is something so addictive about your food/service, that they can’t stop returning back.
This habit also invites other people in, to know the magnetic source and core. This chain process links and adds up to a huge customer base, even after having started from scratch. Oh, the power of a loyal client’s feedback!
5. Simple and Sober- or it’s Over
Current Status: It’s Complicated- put’s one off, doesn’t it?
Even the complex molecules in our bodies are broken down into simpler substances. So, how can a detailed questionnaire poke and pique the interest of a consumer? It sounds absolutely time-consuming and tedious. Instead, simple and straight-to-the-point questions are much easier to seek a response.
Hence, to avoid a low rate of response and draft a simple questionnaire that will not cost a customer more than 5 minutes to fill.
Over to you…
The algorithm followed for calculating 5-star reviews is very critical, thus you need to be more careful. For instance, if you have four 4-star reviews and get an unfair 1-star from a grumpy old uncle, your average falls down to 3.4-stars. However, for twenty 4-star Positive Reviews and one 1-star from the same old uncle, your average remains leveled at 3.85-stars.
This throws light on the fact that larger engagement by people on the restaurant’s social channels depicts its true and genuine nature of service.
Hence, a diner must work earnestly towards enhancing their customer, as well as potential customer engagement, at the virtual and social levels. Happy socializing!