According to Orbis Research, the worldwide e-Learning industry is predicted to reach $275.10 billion in value by 2022, growing at a 7.5% compound annual growth rate.
Simultaneously, the worldwide video streaming business is expected to reach $70.05 billion by 2021, growing at an 18.3 percent compound annual growth rate, according to a report from Markets and Markets research. It doesn’t get any bigger than that, with around 5 billion videos watched daily on YouTube.
Consumption of online video continues to increase. On the other hand, video is quite a cost-effective and reusable asset. Instead of spending money, again and again, you can use this asset.
Companies are investing in explainer videos more and more to polish their brand message. It’s just a once-in-a-lifetime investment. An animated explainer video cost is roughly around $2000 to $4500.
If you’re thinking of using videos in your online courses, it’s the best decision you’ll ever make. It’s no secret that the market for online courses is enormous. Combine video and online classes, and you have the ideal combo. By using video, an immersive, engaging learning experience is created.
Plus, there is significant revenue potential in online courses, and video is one of the most effective teaching mediums available. Individuals like to learn through video – they prefer to view moving graphics and listen to someone talk.
It’s not nearly as difficult as you believe.
Numerous thoughts may go through your mind when you consider designing an online course. You doubt your knowledge, believe you lack sufficient funds, and are concerned about the technological abilities necessary, particularly when it comes to video creation.
This results in procrastination and aversion to stepping outside of your comfort zone. Indeed, it’s not quite as tough as one would expect, owing to the abundance of available tools and software.
When you’re building your first course, you’re under the impression that it needs to be a massive, in-depth course that covers every facet of a subject. That is incorrect and maybe a waste of time. You may just need to make a few practical, helpful interactive videos and worksheets for your first course.
Choose a topic.
To help you choose an acceptable topic, consider the following:
Are you an expert in a particular field?
Consider the kind of advice that your friends and family frequently seek from you. Do they require your assistance in mastering certain software? How about repairing an appliance? Give them interior design advice? Contribute to their financial planning? You might develop videos that describe each stage of the procedure in order to assist others who may require this sort of guidance.
What do you care about and are eager to share with others?
Would you like to share your skills in watercolor painting or needlework with others? Are you inspired by container gardening? Are you pleased with your work in establishing an eco-friendly home? If you establish a course to educate people about one of your interests or passions, you have an excellent chance to make demonstration videos that demonstrate how to complete a project step by step.
Is your subject profitable?
Additionally, you should examine profit possibilities. Profitability is increased if you build a course that people will pay for because it supplies them with a solution of some sort.
You may create an excellent online course that no one else is giving — the only issue is that no one will pay for it. The more explicit the solution you provide, the more probable it is that consumers will purchase it.
Conduct research and make a strategy
Make a list of all probable themes and sub-topics. While you may consider yourself an expert, you will still need to conduct a study and gather as much information as possible. You want to learn more about your competition and the products and services they provide. Locate relevant material and external connections to bolster your arguments.
Create an outline for your course
To build an overview for your course, you must arrange all of your subjects and subtopics logically. You can better organize your course materials if you have a clear understanding of your objectives and a logical sequence of learning milestones.
You’ll need to choose the teaching tactics, instructional videos, and lesson materials you’ll require for each section of your course. You must understand what you anticipate learners will be able to perform at the conclusion of each topic.
Consider how it will get students closer to the course’s objective and how you will assess what they have learned.
Evaluate your course
Before you invest an excessive amount of time developing your course, determine its viability. You don’t want to spend an excessive amount of time developing a course that no one will purchase. Create a free, mini-email course as a way to test it.
Prior to beginning to generate videos, worksheets, and other materials, construct a mini-course and distribute it to your mailing list to gauge response and get comments. Adapting your route as you go in response to feedback increases your chances of success significantly.
Some people even pre-sell their courses only through a sales website. Perhaps you open your course with only the first two portions completed and are informed that your microphone has an echo. Consider if you’d already prepared your entire course and were unable to resolve the issue!
Create the content for your course
The majority of online courses are available in video format. If this seems intimidating, keep in mind that everyone has to begin somewhere. Your initial videos may not appear as polished as some of the top course videos, but as long as they are of high quality and contain meaningful, helpful material, you should have a decent chance of selling them.
For instance, if you’re an accountant looking to teach numbers, all you need is a whiteboard and a chair to get started generating educational videos.
Software and applications that are simple to use
Your objective is to provide realistic, helpful counsel, and you do not require a large budget to accomplish this. You do not need to employ a videographer immediately. Numerous software programs and simple-to-use tools are available to make the procedure far easier than it was in the past.
Make a decision about your launch approach
Before you sell to your email subscribers, it’s critical to educate them. They need to be warmed up, and there has to be demand for what you’re teaching. You might begin by providing them with instructional video material, such as blog posts and videos tailored to their interests. It’s demonstrating the type of information you provide, its quality, and the ways in which it might assist people in their everyday life.
Finally, after teaching your audience via email, you may notify them about the availability of your training program. You may add a video demonstrating what’s included in the course, information about the cost, and possibly details about a surprise bonus in this email.
Concluding remarks
It used to be difficult to establish and launch an online course. It has gotten significantly simpler to do so in the modern day as a result of technological advancements.
If you need any help with your education videos, get in touch with BuzzFlick animated video production company. They have been offering plenty of video animation and production services in this industry for years. Be it an educational video or employee on-boarding video; they have the knack to make a compelling one for your business.
We hope this brief guide will be of great help to your business.