Package designs, labels, and other print collateral can do wonders for adding value to your bottom line in a crowded marketplace where brand design heavily influences the buying experience.
Stickers, in particular, have long been associated with product labels and name badges, but many businesses are unaware of the impact they can have on their marketing strategy. Stickers require little investment, but they can engage your customers in simple, interactive, and long-lasting ways.
If you’re wondering what print stickers can do to spice up your marketing collaterals, the reasons below will explain how stickers can help your brand message stick with your target audience.
Tip #1: Distribute stickers at grand openings, special events, and trade shows.
Stickers with fun designs are always a hit with customers, mainly distributed during your brand’s initial launch, trade shows, or other promotional events. It’s an exciting way to leave a piece of your brand with your audience.
Stickers can also be used to supplement your sample products, allowing you to make an immediate impression and establish a deeper connection with your customers.
Tip #2: Personalize Your Brand Packaging with Stickers
Customizing product packages can be costly, especially for small e-commerce businesses that deal with a high volume of customers daily. Stickers, which can include all of your essential details, are a more cost-effective yet compelling way to make your packaging more visually appealing.
You can take your packaging to the next level by using stickers to deliver your slogan, giving your products a one-of-a-kind focal point that is inexpensive, simple to apply, scalable, and enjoyable.
Tip #3: Make your stickers interactive by embedding QR codes in them.
In an age when social distancing is still prevalent, using QR codes to promote touchless interactions can be an excellent way to provide information about your product or service with a single click of a button.
With that in mind, why not incorporate QR codes into your sticker design to make them more attractive? Using QR-coded stickers can help your business run more efficiently, provide better customer service, and increase brand awareness all at the same time.
The Bottom Line: Various Methods for Increasing the Effectiveness of Your Brand’s Sticker Designs
Sticker designs provide brands with a creative way to increase exposure and make their message stick, and the best part is that it all comes at a low cost. This demonstrates that whether matte or glossy, stickers deserve to be given more prominence in your marketing arsenal as they serve as entertaining alternatives that can represent your brand personality without breaking the bank.
Why Should You Pick Us?
Get in touch with us today if you’re looking for a reputable printing in London that can deliver high-quality print collaterals for your company. We provide a wide range of printing services and solutions to meet your specific requirements, including same-day deliverables, premium stickers, labels, sticker printing london and everything in between!