One top headline of the Covid-19 pandemic and the abrupt lockdown all across the globe in 2020 will be remembered forever as a historical event that has proved to be a big turning point for the whole world. Besides, we all have witnessed a massive breakdown in the overall economy due to the adverse effects of the Covid-19 on every small to large scale business. Though, with a strong determination of people in every business, by 2022, it did help revolutionize a ‘great challenge’ into a ‘great opportunity.
The underlying losses of the businesses during the Pandemic period have unfavorably affected the potential workforce. Employers intending to cut down the cost of the business initiated mass lay-offs which caused many talented employees to suffer huge unemployment.
According to the CMIE report, approximately 12.5 million salaried workers, including physicians, engineers, analysts, etc., who were laid-off, were employed from January to April 2016. It significantly increased to 18.1 million from January to April 2020. However, it has slowed down to 12.2 million by August 2020.
So far, noticing the enormous transition, from potential employees getting a lay-off to the revolutionary ‘great resignation’ by some employees, has dramatically changed the fundamental priorities of every business following the future talent trends.
Before redefining recruitment in the post-pandemic world, let’s dig into the significant challenges that recruiters are facing.
Recruitment Challenges Post-pandemic:
Since the expectations of manpower have been changing in terms of working culture, a recent study by Glassdoor stated that 77% of adult employees prioritize work culture even before applying for a job. In contrast, more than 56% believe that culture is more important than salary in job satisfaction.
Following current trends as well as increased digitalization has benefited organizations with a tremendous rise in the overall productivity of human resources and cost reduction.
While getting tuned to the new normal, recruiters face some particular challenges:
> Post-pandemic, candidates have been more conscious of the impact and reputation of employers in the market; hence promoting the brand value to attract potential talent has become a challenge.
> Due to changes in requirements for more skillful talents than the qualified ones, attracting & sourcing potential job seekers and passive candidates through eloquent job descriptions have become crucial.
> Candidate engagement is a key component for recruiting and retaining manpower in recent times. Through virtual hiring, recruiters have to be more active in developing a better candidate experience through constant and sound communication.
> A key challenge is establishing a work culture that promotes diversity, equity & inclusion through hiring potential talent without limiting locations.
> A hybrid work model has become one of the priorities that every employee considers as a keystone requirement. That enables to manage the same by leveraging AI-driven technologies, where businesses are still evolving.
> Remote Recruiting can be an effective way of souring out candidates, and a challenge for recruiters since identifying a candidate’s caliber and potential at a remote location won’t include face-to-face conversation.
As it says that every coin has two sides; the more challenges you face, the more opportunities you develop. Thereby, the recruitment challenges mentioned above have become ‘evolving recruitment trends’ that are helping every recruiter reconstruct and redefine their Talent Acquisition Process.
Recruitment trends Post-Pandemic :
Employees insist on more flexibility and well-organized hybrid work as a better substitute in the post-pandemic workplace. A study report by TINY pulse stated that 62.8% of HR leaders confirm that hybrid work has been proved to be an effective way to optimize employee performance in their businesses.
Here are a few salient recruitment trends that will help your organization win potential talents in the competitive market.
- Optimize automation & AI for better recruiting
Digitalization in recruitment has brought a rousing solution that has successfully replaced ‘Manual recruiting’ with ‘Intelligent recruiting.’ Such AI-Driven recruitment software has broken the monotonous recruitment tasks by librating the talent acquisition team to focus more on the work that requires human involvement. So far, recruitment technology has streamlined hiring procedures and enabled businesses to evolve diverse work cultures by recruiting potential candidates from remote locations.
- In demand trend for hybrid work model
So far, the pandemic has made organizations realize that the physical attendance of manpower in offices is no longer required to achieve remarkable productivity and efficiency. Moreover, businesses have started allowing a hybrid work model, which has become a great way to attract candidates. Undoubtedly, it has created a ‘win-win’ situation for both the recruiters and potential candidates. It has made it easy for recruiters to source talents without limiting their location-based hiring. In contrast, candidates are more encouraged since they are flexible to manage their work from anywhere by leveraging various automotive tools.
- Prioritise diversity & inclusion for modern recruitment
Today’s “Gen Z” focuses on working with an organization that empowers diversity, equality, and inclusion in their workplaces—emphasizing that the same has multiple benefits, such as sourcing more skilful talents from different cultures and backgrounds to build up a more creative and productive workplace.
- A new normal virtual hiring
A new normal virtual hiring is a new recruitment trend that has redefined augmented talent acquisition with advanced digitalization. Even though virtual hiring has become quite efficient for recruiters in saving time & cost, engaging potential talent is becoming more crucial. However, online video interviews with video resumes are highly demanded by recruiters for speeding up the hiring procedure.
- Data-driven recruitment
The current trends in recruitment are technology-driven. Adapting an HR technology such as ATS & CRM provides business intelligence to any organization. That provides data with effective analytics & insights for setting up better hiring strategies; moreover, one must have fruitful insights into the data for stronger decision-making.
Final words:
‘ change is the only constant’, whether it’s about attracting and retaining new talent or promoting the employer brand with effective recruitment marketing, it is a fundamental priority for any organization to keep an eye on changing trends and expectations of potential employees in the market. By 2022 recruitment trends have completely changed the view of every recruiter and made them reimagine the future of talent acquisition due to a game-changer pandemic.