Attractive patterns, the use of a good color scheme, and an overall good design overview are something you would expect to see in a quality product.
Now, good design not only extends to your digital products but also gets embedded into many other things ranging from your promotional flyers to how your offices are built.
So, if the design is that key factor in each and everything that we do, why ignore it when building one of the most essential products for your business, mobile apps? Well! You should not and we will give you 03 reasons why not.
Increases User Retention
Mobile apps users tend to spend more time on apps that are aesthetically pleasing and have a good design overview.That’s the reason behind you scrolling Instagram for hours or going through the menus of restaurants one after the other on Uber Eats or Grubhub.
The reason being that they have crafted such beautiful products that grab your attention and make you stay a little bit longer than you originally had in mind.
Elevates the Chances of Getting Sales
That’s an obvious plus when you improve your design quotient. The reason can better be explained by using the quote ‘What Looks Good, Sells Faster’, meaning that there’s a direct relationship between your sales and the looks of your platform, in this case, your mobile app.
If UI/UX design is free of mistakes and neatly arranged, users can easily navigate through each and everything that’s been stacked for them, then it’s no surprise if they check out with a card full of products/services.
Builds Trust Over Your Brand
Good design is not just directly proportional to potential sales but also brand trust. Yes! While interacting with an app that has been customized by a good UI/UX developer in comparison to a simple mobile app developer, the differences are evident.
UI/UX designs are more than just designing, it is strategically placing every minute thing in there to make a certain pattern for an efficient user experience. And also, to force the user into behavior that has been pre-designed to derive sales.
Have you ever wondered why the aisle carrying tea or coffee is stacked near the one carrying sugar? Well! It’s because it’s likely that while buying either of those products, you are bound to pick another one also.
So, this is how they design and play with the mind of the consumer in the real world. Which gets replicated by a UI/UX designer who prepares a storyboard for your app and makes sure that the user ends up having a nice time and also derives revenue for the company while doing so.
If you are still not sold on the idea of the ‘importance of UI/UX while developing an app’ then make sure to check all the top-rated apps on the play store and try to find design flaws. You would hardly find any.
So, suppose if you are to get an ios app development company for optimizing the design of your mobile apps then where do you go and who do you seek? Well! You go to the master, the industry leader, the pioneer, when it comes to developing mobile apps, TechAhead.
TechAhead has been in the industry for the past 11 years and with the experience, they have been successful to grab clients like Audi, AXA, ICC, ESPN, and similar high profiles. Which makes them stand as one of the strongest and high profile mobile app development companies in USA.
Moreover, if you are to judge them on their past performance then you can look at the stack of awards that they have.
Additionally, at this point, we think that you have been empowered enough to make a wise choice, haven’t we? We believe that we did. Rest, if you’re still confused then take a second reading, and maybe this time you get your answers.